Redken

Redken is a renowned American hair care company founded in 1960 by hairdresser and businesswoman Jheri Redding and actress and model Paula Kent. Since 1993, Redken has been part of the L'Oréal Group, a world leader in the cosmetics industry.

Redken uses scientifically developed and salon-tested products. They have a strong commitment to science and research, which is reflected in their slogan “The Science of Hair.” L'Oreal, on the other hand, has a wider vision and describes itself as “beauty for all.” They are committed to diversity and inclusion in the beauty industry and are known for their sustainability efforts.

Redken offers a wide range of hair care products, including shampoos, conditioners, styling products, and hair colors. In addition to hair care products, L'Oreal also offers skincare, makeup and fragrances. They have a range of sub-brands aimed at various target groups, including luxury brands, professional products, consumer-oriented products, and active cosmetics.

Redken and L'Oreal are both known for their high quality standards. They invest heavily in research and development to ensure that their products are safe and effective. L'Oreal has also introduced the “Sharing Beauty with All” program, with the aim of making all of its products environmentally friendly by 2020.